Customer Journey Mapping Example: Basic Customer Journey Map Template


This is a basic Customer Journey Map template with 4 general stages - awareness, consideration, decision and post-experience. Persona, touchpoints, thinking & feeling and ideas for improvement can be documented in the journey map.

Click Use This Template to use and edit this template. Feel free to customize it to suit your need.

What is Customer Journey Mapping?

A Customer Journey Map (aka User Journey Mapping) is a visual representation that shows every experience your customers have with your product/service. It tells the story of a customer's experience with your brand from initial engagement into a long-term relationship (e.g. brand awareness to purchasing to receiving post-sale service).

How to create a Customer Journey Map?

Customer Journey Mapping can be easily performed using a quality CX software like Visual Paradigm Online:

  1. Create a Customer Journey Map. You may create from scratch or to start from a template.
  2. Customize the map by creating the rows and columns you need.
  3. Fill-in the map.

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