Customer Journey Mapping Example: Customer Journey Mapping


This is a Customer Journey Mapping template. Four general stages are listed as columns, while persona, customer experience (touchpoints and thinking) and ideas for improvements are listed as rows.

Use this template as a starting point and to create your own journey map.

What are Customer Journey Maps

A Customer Journey Map is a visual map that tells the story of the customer's experience: from brand awareness, through the process of engagement and into a long-term relationship.

How to create a Customer Journey Map?

Customer Journey Mapping can be easily performed using a quality CX software like Visual Paradigm Online:

  1. Create a Customer Journey Map. You may create from scratch or to start from a template.
  2. Customize the map by creating the rows and columns you need.
  3. Fill-in the map.

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