What is the Touchpoints in a Customer Journey Map?
Customer journey maps are usually organized at customer contact points, where customers interact outside the company.
For example, customers may find your business online or in advertisements, view ratings and reviews, visit your website, shop at your retail store or contact your customer service. This may seem like a long list, but these are just a few of your touchpoints! Identifying touch points is an important step in creating a customer journey map and ensuring that your customers are satisfied with each step.
Each stage is the main goal that your custom is striving to achieve throughout the journey. Instead of internal process steps, you should build a customer journey map that contains stages that represent the customer's goal-oriented journey.
