Description:
This is a simple Customer Journey Map for car purchase. It divides the entire customer journey into 6 stages - awareness, research, evaluate/test, purchase, pay and service. The persona, customer actions, customer experience and recommendation are documented in the journey map.
Use this Customer Journey Map template as a starting point and customize it for your need. Click Use This Template to begin.
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A Customer Journey Map (aka User Journey Mapping) is a visual representation that shows every experience your customers have with your product/service. It tells the story of a customer's experience with your brand from initial engagement into a long-term relationship (e.g. brand awareness to purchasing to receiving post-sale service).
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